Power of digital word of mouth 'a gift' to startup

Power of digital word of mouth 'a gift' to startup

PUBLISHED MARCH 23, 2012

THE CHALLENGE

Persuading people to change their behaviour, even in the name of going green, can be tricky for any business, especially a startup with a limited marketing budget.

That's what husband-and-wife team Linh Truong and Stewart Lampe discovered last October, when they launched The Soap Dispensary, a boutique-style refill store specializing in high-quality, mostly Canadian-made, eco-friendly soaps, cleaners and body-care products. Find the full article here